- to add as much mystery as possible
- and to create a combination between the main trailer and the ancillary tasks.
we wrote down our idea's that would link all the products together so that familiarity is created for the audience. this includes:
-Fonts
-Images
-Colours
- Sizes
- Sizes
-Words
-Titles
we started by choosing the fonts that we could used, and we researched many different websites that advertised scar fonts, in the end we found a font called 'Nightmare' off of http://www.dafont.com/.
we have used the same font for all of our products. within our film trailer we created title pages that displayed the title on a scary background and also used the same font for the 'coming soon' page however we made it much bigger then the title page because we thought that the title looked better being drowned within a black background. the group decided on having the font a large size for the trailer as we needed it to stand out. the color of the font was originally white with a black background, this fitted in perfectly with the genre of film we was creating. the only aspect of the font that varied was the size which we adapted for the product it was for and the amount of importance. the website that has been placed onto the 'coming soon' page is also in the same font, however we have rescaled to it to a medium because we don't want to distract the audience from looking at the main priority.


we used the same font for the film magazine and rescaled the title back up to large so that it is eye-catching and bold! we added a caption underneath using the same font but made it smaller so that the audience could then recognize that it was less important. from looking at the film magazine the audience should already have an image in there head that would trigger them to remember the certain combinations that we have included within our trailer and ancillary tasks. as a group we decided on matching all of the color schemes, as our font was themed black and white we rarely added color unless it was for the advertisements of other films or the main letter for the title of the magazine. it blended nicely as we had edited the background so that it looked very dark which matched the colors which also linked with the trailer as all the promo work and trailer have a very dark theme to them.


We used synergy for all of our media products, which shows that when they are looked at from an individual perspective, the quality isn't as high when all ancillary products are looked at together. All of these basic theme's link the work together and reflects the quaility of effect we out into them all. We also used this for our film poster as well. we used the same fonts to display the actors names along with the title and the caption. We kept all fonts and colours the same so they all matched up. we made the actors names smaller then the title and the caption smaller then the actors name. however the legal requirements shown across the bottom of the page is in a different font as we copied and pasted it from another film poster. we copied this because of the insignifcance to it.if we decided to creat our own this would have just been a waste of the groups time as it is so hard to read.
as you can see the fonts are the same, but different sizes. because of the colours they all blend in very well together and gives that horror theme style. i think the group definitely chose the right font for this genre of film. after researching many different fonts this was the best and most suitable we could find. we decided to keep the images the same for both the film magazine as well as the poster so they could be easily linked, however we removed some of our editing of the image for the film magazine as there should be some mystery left behind it. We wanted to audience to have seen the film poster, then see it being advertised onto a film magazine then remember that there was an image that was edited onto the poster and go back to have a second look at it. this would then be a good factor to make the public remember and reconize our film.
Our group had to come up with a caption that would fit in with the title and genre of the film. it had to be short but catchy so that the public could remember it. We wanted it to be mysterious and not give too much away, after many different idea's and option's the group decided on going with 'Death Lives here' this is mysterious because the public dont know what context death is meant in also 'Here' could mean many different locations, but the fact we have our background as a forest gives an indication to the audience about what to expect the trailer to include so the audience are not being mislead and wont end up being dissapointed.
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