This questionnaire benefited the group very well because after we collected the results, we made alterations to our promo work and trailer. starting with question one, we noticed that the public seemed to want a watch a movie trailer that didn't tell a story and was in fact random. when we looked at our own horror trailer we realised there were some shots that we could in fact swap to make it more random. our teacher also said that if we improved the shot sequence the trailer looked more smooth a professional, from knowing what the audience prefers we was able to improve our trailer by making the shots more random and not tell as much of a story.
Question number two: We wanted to know the results of this question desperately because one of our aims were to add as much mystery to the promo work and trailer as possible because we didn't want to give too much away, luckily when the results came back we found out that the audience would prefer mystery then giving away the plot within the trailer. if the results came back differently then the group already had a back up plan which would be to change some of the shots around to show a bit more about whats going to happen from the footage that we didn't include, however from the previous question this would of been hard without telling a story so were happy that we went with what the audience liked and preferred.
The group decided that question three was more a research question for future references then an actual plan to change the footage, the results came back pretty equal about how the killer would be presented. either covered up or made to look scary, however with the budget and time we had we didn't have the time and skill to make someone look as scary, so we thought if we covered our actor up and make him look mysterious then the audience would still believe that what there watching is real. When i went around with the my questionnaire a few people said they don't actually mind how the killer is presented or how it looks, as long as the scene is believable and looks professional then it still adds in the horror and killer theme.
We tried both man and woman killer in our trailer, we originally started with a woman however, when we lost a member of our group we replaced her with one of our male friends because we had more shots to do, we had to reshoot all of the shots that included the woman killer, but when we looked at our results from this question and was happy to see that most audience preferred the male killer, we asked why they prefered a male killer and we received feedback that the figure looked more intimidating then a female killer, the group were happy that we made this change instead of using the footage we already had of charlotte, it was extra work but it was all worth it.
We tried both man and woman killer in our trailer, we originally started with a woman however, when we lost a member of our group we replaced her with one of our male friends because we had more shots to do, we had to reshoot all of the shots that included the woman killer, but when we looked at our results from this question and was happy to see that most audience preferred the male killer, we asked why they prefered a male killer and we received feedback that the figure looked more intimidating then a female killer, the group were happy that we made this change instead of using the footage we already had of charlotte, it was extra work but it was all worth it.
The public weren't too sure about the next question, they wasn't sure if the main image on the magazine cover should be of the main actors. the group researched alot of film magazine covers and most of them did but we wanted to be different and add mystery so we just had the background of the woods, the feedback didn't really help us to make a decision as the results were either equal or people have chosen the option of 'Depends' this result didn't change our magazine cover as we had chosen to edit it in a certain way and decided we were going to keep it how it was.
The next question depended on what went into our trailer, we had shot footage of different endings, one was revealing the antagonist and the other was not revealing the killer. depending on the feedback we got determined on which ending we would use. admittedly the ending where we kept it all a mystery was shot better then the one revealing his identity. so when we added up the results we were happy to know that the audience in fact like mystery within there film trailer and would not like to know who was the killer, for a killer to be revealed in a trailer is rare but we wanted to be different and wanted to go along with what the public wanted to see if it was there choice.
We originally made a film poster not displaying the actors names, however from looking at our client feedback we in fact saw that most of the public i asked wanted to know who was in the film and who they would be watching, this shows that audience want to know alot about the film before they watch it. We then made improvements to our film poster and used the douge tool to lighten the bits we wanted and included the actors names, from the client feedback we have actually made our film poster look alot more professional and have used the forms of conventions in doing so.
From previous research of other horror film trailers, we noticed that the majority of them start off slow and the music and intensity increases. we asked the public whether in there opinion the horror film trailer should start off with slow music and a slow incline, the audience feedback resulted in most of the public thinking that a slow start would be better, there were some that thought that not always should it start off slow and we kept this in mind, however while editing our trailer the shots we had lined up fitted in with the slow music perfectly and still went in with what the audience wanted to see and hear.
We wanted to know what the audience favourite genre of film was so that we could compare it with there answers, for example someone that only watches comedy may not know or could answer what was best for our film trailer but luckily for us the audience we asked all had a good idea of what a stereotypical film trailer should include! i also wrote down the results if we were asking males or females, this was pure research only to see what gender were answering most of the questions and linking up with there answers to find out more about them and the audience we was going for. Our audience feedback helped us alot through our promo work and trailer as we stuck with what the audience wanted to see and kept with the basic forms of conventions but also challenging them as well, we have learnt alot from what the audience had to say and the results have helped us improve our work phenomenally and make it look better quality as well as more professional.
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