-to start off with a slow beginning and build up to a fast climax.
-random cuts throughout the film, and notto give away too much of the story.
-must be gripping and tense and create a uncomfortable atmosphere for the viewer.
-the captions have to build up tension as well so that the reader would want to continue watching.
we used the forms of convention when it came to deciding what music to use in our own media product, we knew we had to start off with a slow creeping music and finishing with a fast upbeat adventurous piece. in our own media product we used the slow music that consisted off slow piano and weird violins that went well with our shots as we fitted them in perfectly so that the movement of the shots linked in with the music to look more professional and aggressive. After we researched many different trailers we often noticed that music was separated and linked but a scream or a bang of some sort, we then used the same technique as there is a vast difference between the two so this idea helped us to edit so it all went as smoothly as possible.
(Paranormal Activity is the scream that separates the two musics)
We stuck to a stereotypical forest location for our horror trailer, as that was our initial idea's when we were drawing our storyboards very early on in the project. we took with us 3 cars that helped us with many different brightness of light that we could use for different shots. we tried to shoot from many different angles, to try and give ourtrailer that interesting and uncomfortable style about it. we challenged the forms of convention because within our trailer we didn't have dialogue in it whats so ever, we wanted to keep the audience interested by the horror style of filming that we took so long in planning aiming to get just right.
we wanted to develop the conventions as we have used someconventional and generic shots such as stereotypical themes e.g the scary pram and the dark forest along with scary children ect, something you would expect to see within a horror trailer followed by the themes being in the actual movie, although we have shots of our actors dirty knees to insinuate that she has been rolling around and falling over because of being chased by the killer which some viewers would consider as arty. we believe that this was pushing the forms ofconventions as being different and unexpected, one of our last shots that we have placed after the title page and before the 'coming soon'. By having the shot of jade crawling along the floor and being pulled up by her hair, comes across quite different and arty. these two shots are developing conventions as you would not expect to see them in a stereotypical horror trailer.
Film Poster
From researching different horror films posters, we wanted to base our own film poster around the stereotypical poster but adding our own twist to make it individual and to reflect the quality back onto our group. we wrote down some idea's about what we wanted to include on our film poster and wrote downhow we was going to make it look as professional as we could.
the basic film poster included:
-small print somewhere along the bottom of the page because of the legal requirements.
-either an image of the actors, location or a symbol that links to thefilm
-the title of the film
-a caption that links to the film
-actors name's that are included within the film
we chose to add an image for the background but edited a silhouette of a man and a pram so that the poster looks as if its all linked. we used the forms of convention and added in most of the themes that a stereotypical film poster would include. we edited small print at the bottom so that it would blend in but is still visible. the title of the film has been placed at the bottom ofthe poster because we didn't want to distract the audience from the main image of the forest. we used the douge tool to lighten the bits we wanted and used the same font so that all promo's have a link. we edited in the actors name's underneath the caption, which is another thing that we followed the conventional forms by adding a caption to the top in a smaller font so its out of the way but still readable.
we challenged the conventional forms by not having an image of the actors as the background for the poster, (the ring) poster was the only other poster i could find with an image other then the actors, so we followed these conventions instead. i think this has a better effect as it leaves more mystery and the audience feel as if they have to watch the trailerto find out more. mystery was a theme that our group based everything on as we didn't want to give too much away for any of the promo work. we developed the conventional forms by editing in our images in instead of taking a picture of the actors, this is another thing that would be considered arty as we used photoshop to create a man running, a picture that we created and didn't use already as an image. not many film posters have done this unless they have created a creature and even then it was already made from a picture.
We developed the forms of conventions, with our film poster because of the way we edited our own images onto the poster to make it individual. this reflects the quality and time that the group put into the product, which shows that wewanted to get it just right and that would go to extremes to make sure that our poster looked the most professional.
Film Magazine
From looking at many different film magazine's and wrote down the basic's about what a film magazine consisted of. after completing and researching magazine's and the conventions for our AS media work last year we thought we would find this promo the easiest to complete. However after looking at other film magazines, there were many basic things that had to be included:
- Bar code
-magazine title
- logo
-main image
- other advertisements
-date
most of the film magazine's we looked at actually had a picture of the actors for the main picture, but our group thought we wanted to keep the mystery within our image so we just kept an image of the location which was the same image we used for our film poster, this would also help the audience to link all the promo work together. by keeping all the color schemes the same, the public can look at one product and immediately the film would pop up into there head and then they would feel the need to watch it.
we edited out the images of the pram and the man because we wanted to add mystery to our promo work. we used the forms of convention by adding a bar code, however we placed it at the top along with the title because we wanted more space along the bottom and nothing to distract the audience from the title and advertisements for the film. like other magazine covers we also included other information about other film on the market as well, but using the forms of convention we kept the font very small along with the images. we have placed the title of the magazine along the top which is quite bold and readable but also easy to recognize that it is the title of the magazine. we created a logo for the magazine using photoshop like other magazines that have logo's.
we developed the forms of conventions by not adding in much information about other films, as well as the magazine being mysterious because of the lack of information that is shown on the front cover, we also chose not to include a main image of the characters because we didn't want to give too much away. the color scheme's we used lacked bright colors but we chose to make the 'R' red because of how many things it could stand for (see making of film magazine). we challenged the forms of conventions as well by placing the bar code towards the top half of the page instead of placing it bottom right hand corner. we did have our reasons for doing this as ive already explained. we kept the front cover as minimal as possible because we didn't want to distract the audience from what they are meant to have been focussing on.
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